The Pitch Episode 30: Don’t Drink the Kool-Aid
Drinking your own Kool-Aid? Learn how to slow down on the superlatives and fact check yourself before you get caught up in an incorrect hang up.
Don’t Drink the Kool-Aid
It’s easy to get caught up in how great you think you are or that and your organization is, also what I refer to as “drinking your own Kool-Aid.” But before you attempt to pitch how great you think you are, it’s advisable to approach your subject matter objectively. Before you pitch, re-examine the superlatives you are using, and step into the person’s shoes of whom you are pitching to see if all the accolades you are touting do indeed stand up. Are you really the first to do it? Do you have proof that you are the best? If you don’t have these facts correct in your pitch you can get caught up in an incorrect hang up with the person you are pitching. “The Pitch” challenge today: do some fact checking on yourself or your company. Just because your organization says they are the greatest or the first doesn’t mean it’s true and it’s better that you find out first rather than the person you are pitching. Keep in mind that you don’t have to be the best or the first to win someone over, you just need to be really good at what you say you do.
What superlatives do you use to describe yourself or your company most frequently?
Can you back up the superlatives you are using with facts?
What unique selling points do you have that are the strongest and can also be backed up by facts?