The Pitch Episode 20: What’s the Pitch of Your Pitch?
This could be the most boring flash briefing or the one you simply can’t miss. Tone and inflection matter in pitching. Learn how to get the outcomes you really want through your own voice.
What’s the Pitch of Your Pitch?
“Today’s pitch tip is really important and potentially worth a lot of money. If you follow this pitch tip you will be on your way to building more success through your most available and free pitching tool…” Did I just lose you? The pitch and tone of your voice matters when pitching. Your voice has the power to excite, motivate, empower and persuade. It also has the power to bore, deflate, irritate, and enrage. What does the pitch and tone of your voice convey when pitching? Before you pitch, tune up your voice and practice what you are going to say out loud so you can hear your pitch and tone. Rewrite your pitch using underscores, bolded letters, all caps and italics to reflect where you want your inflection. Practice a few times then pitch. “Today’s pitch tip is really important and potentially worth a lot of money. If you follow this pitch tip you will be on your way to building more success through your most available and free pitching tool… your own Voice.” “The Pitch” challenge today: Find a friend, child or dog and practice an unprepared pitch on them with something that doesn’t matter that much to you (such as let’s go to the park or out to lunch). Use no pitch and tone on the first pitch – then wait a bit and re-pitch again using a pitch and tone to convey an outcome you really want and observe the difference in reactions.
What tone of voice do you use when you really want something?
What tone of voice do you use when you don’t want to do something?
What are ways you can change your tone of voice to persuade others to get excited or engaged about what you are pitching without crossing the annoyance line?