The Pitch Episode 3: Keywords are Key
You may be speaking the same language with someone you are pitching but if you don’t know his or her keywords, you may not get what you really want. Learn how to find the right keywords for your pitch.
Keywords are Key
One of the keys to getting your pitch heard is using the right keywords. You may be speaking the same language with someone but if you don’t know his or her keywords your pitch may not be as effective. In every industry, there are specific keywords or lingo used routinely and if you don’t know what it is, you could be misunderstood. For example, in the media there is a keyword called “background.” If you tell a journalist you are providing them an interview on “background” that means they can use the information but only under conditions negotiated by the source. “On background” is different than “off the record,” which means the information cannot be published at all. Or let’s say you’re up for promotion or looking for a new job. Using the correct keywords during a review or interview can make all the difference in getting promoted or hired. So before make your pitch, consider the industry or person’s position first. Then, reach out to someone who is in that same industry or position. Rehearse your pitch with this confidant and ask for honest feedback that would make your pitch stronger. Listen for those critical keywords in their feedback. Then incorporate them into your pitch. “The Pitch” challenge today: Schedule a research call someone who is in the same industry or position of an organization you plan to pitch. Rehearse your pitch with that person and put into practice the action steps we just covered so you can confidently make your pitch. Remember, keywords are not only key to your pitch, they are crucial to getting what you want.
What are keywords spoken in your industry that others may not be familiar with?
When you hear these words, how do you respond?
What three key words are important to you during a job interview?