When crises hit, the media often labels them as “PR problems.” But more often than not, the real issue lies deeper with poor decision-making, lack of accountability, or ethical breaches. Public Relations professionals are not magicians tasked with creating a façade of damage control; instead, their role is to guide organizations in navigating tough situations with transparency and integrity.
In the latest issue of Nutrition Industry Executive Magazine, Amy Summers, founder and president of of Pitch Publicity® and INICIVOX®, shares early career lessons learned in crisis management that involved bomb threats to GNC and a 75-year-old televangelist, who seemed harmless enough, until he wasn’t.
https://niemagazine.com/not-just-a-pr-problem-how-to-identify-and-prepare-for-crisis/
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